Writing a website is not like writing a brochure or a newsletter. Readers don't click on links like they turn the pages of a brochure. It's faster, more random, more compulsive. You have to capture your audience with few words and keep them reading.

Our process to writing websites:

- understand the company's strategy

- understand how their target audience thinks of their product or service and how they purchase it

- design the architecture to guide the reader

- research keywords and search optimization words

- write the copy taking into account the type of readers we're trying to attract.

 See below examples of our work

Web Writing Quiz

• Is the text on your website different from your printed literature?
• Are your pages designed to lead visitors to action?
• Did you take into account keywords and search engine placement in writing your website?
• Do you have destination pages for your blog or newsletter on your site?
• Do you change and update your website content frequently?

If you answered No to more than two questions and would like to act on it, let's talk!

The website of Ambleside Schools International was developed in a cooperative effort with the leaders of the organization. Our input was especially important in structuring the site and developing menu names and strategic content so that readers could easily find the information they were seeking.

Click here to view the site